You Are A Salesman, Even If You Don’t Want

Imagine…if the world would see the omnipresence of selling.The good people on this earth would start to learn selling. They would lose the immediate judgement that selling is something “unethical”.My wild theory: A power shift would happen… why?because right now — the bad people learn selling at the highest level — not because…
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The Ying & Yang of Branding & Marketing Strategy

The Two Way Street of Doing EverythingWelcome to the third part of the trilogy about branding.Today we are focusing specifically on marketing your brand & logo creation.I want to start this loveletter with a analogy of my approach creating a logo. It may seem a little distant, but you will get the art…
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Build a Good Brand Identity Within Minutes

The best Burgers aren’t from McdonaldsThis is part two of the introduction series into personal branding.In the last part, we dived into the articulation of our personal branding. in this part, we will create the bridge to transition our written words into the visual world.Because in the end, we also want to take…
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The Undeniability of Personal Branding

The sheer importance of Personal Branding in BusinessHere's the thing about personal branding: It's not optional. Through the introduction of the creator economy we will forget the old-school, flashy internet tricks.— It's about being real, doing real work, and showing who you are.The creator economy is the digital marketplace where individuals leverage their…
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