The Strategic Advantage of “Lazy” People

The Counterintuitive Truth About Great DesignMany believe design requires endless effort. Designers toil and sweat over every pixel. They refine and iterate relentlessly. Me and some other lazy designers say otherwise.I love being lazy. Being lazy forces you to be effective.And It’s not being careless. It's being efficient. It's about achieving more with…
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Why shallow Marketing leads to deeper Impact

Depth doesn’t sell. But without it, nothing lasts. It's important to solve problems deeper than the surface level. But don’t become the “derp,” like I did.What is “derp,” you ask?A derp is someone who goes deep everywhere. That's, at least, my definition of it. A person who is spiritually numb; everything has to…
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My Work at Soul Co-living

From the FrontlinesToday I report from the frontlines about my most recent project. This time, it was in the real estate market. As I am writing this, we are still in the process.We are now in Berlin, Germany my hometown and will be traveling back to Portugal in the end of January. From…
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step into the world we built: Electric Picnic 2024

Come with usby TarkanBeyond the paint-splattered hands and sleepless nights, into the heart of what it means to create a world—and then let it go into the hands of drunken knights.Building for a huge festival. Wanna know what it's like? Then read!This year, I wasn't just another face in the crowd. My hands…
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Psychological Death & Transformative Design

I once watched a video of Jordan Peterson, a well-known psychologist, author, and commentator. He said that, in theory, a perfect balance of psychological death might make us immortal. An optimal rate of renewal, without breaking, might do it."Transformation by design or by disaster."This idea is powerful.It says change is unavoidable, inevitable, bound…
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This design process solves (almost) every problem

A reminder of Frau Birgit WellerProfessor Birgit Weller was my professor during Industrial Design studies.She was a force of nature, a visionary thinker who redefined what design could be.Her work as a designer with LEW/AEG/Bombardier shaped the field. She also pioneered the Industrial Design program at HTW Berlin.Intellect, creativity, and boundless curiosity.She won…
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