This design process solves (almost) every problem

A reminder of Frau Birgit WellerProfessor Birgit Weller was my professor during Industrial Design studies.She was a force of nature, a visionary thinker who redefined what design could be.Her work as a designer with LEW/AEG/Bombardier shaped the field. She also pioneered the Industrial Design program at HTW Berlin.Intellect, creativity, and boundless curiosity.She won…
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Live Life by Design, not Disaster

Are You Living Your Life By Design?—or the one you just fell into?Most of us slip into routines we never consciously chose. Chances are, your life has been shaped more by circumstances than intentional decisions.And even if you did consciously choose your path, over time, autopilot likely kicked in.You run your own business, everything is…
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You Are A Salesman, Even If You Don’t Want

Imagine…if the world would see the omnipresence of selling.The good people on this earth would start to learn selling. They would lose the immediate judgement that selling is something “unethical”.My wild theory: A power shift would happen… why?because right now — the bad people learn selling at the highest level — not because…
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Freelancing will outweigh Employment Soon

Employees of the World Turn to FreelanceFreelancing is the shit; for many, it’s becoming the main source of income.Why? Flexibility, independence, and the potential for better pay are drawing more people in.The demand for freelancers has risen too.Companies recognize the value of hiring independent people for specific projects without the long-term commitment. Platforms…
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The Ying & Yang of Branding & Marketing Strategy

The Two Way Street of Doing EverythingWelcome to the third part of the trilogy about branding.Today we are focusing specifically on marketing your brand & logo creation.I want to start this loveletter with a analogy of my approach creating a logo. It may seem a little distant, but you will get the art…
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Build a Good Brand Identity Within Minutes

The best Burgers aren’t from McdonaldsThis is part two of the introduction series into personal branding.In the last part, we dived into the articulation of our personal branding. in this part, we will create the bridge to transition our written words into the visual world.Because in the end, we also want to take…
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The Undeniability of Personal Branding

The sheer importance of Personal Branding in BusinessHere's the thing about personal branding: It's not optional. Through the introduction of the creator economy we will forget the old-school, flashy internet tricks.— It's about being real, doing real work, and showing who you are.The creator economy is the digital marketplace where individuals leverage their…
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